Social agency.
Paid agency.
Content agency.
Your digital partner.
Growth isn’t social. It isn’t paid. It isn’t content. It’s all of it, working together — for brands in Egypt and the GCC.
The problem
why isn’t my marketing working|
why isn’t my marketing working even with an agency
why isn’t my marketing working my social looks great
why isn’t my marketing working ads no sales
Most agencies fall into one of two traps.
G
Trap one: The Generalists
last seen 3 weeks ago
Here’s your 60-slide strategy deck.
Good luck executing it across ten vendors.
So… who runs it?
Delivered
Trap two: The Specialists
SOCIAL AGENCY · now
Your feed looks great.
Engagement up. Sales flat.
ADS AGENCY · 5m
Campaign complete.
Budget spent. Didn’t convert.
CREATIVE STUDIO · 1h
Final files attached.
Beautiful. Off-goal.
YOUR MARKETING · YEAR IN REVIEW
The cost compounds quietly.
BudgetFragmented
MessageDiluted
GrowthStalled
That’s the gap we fill.
What we do
Content without a strategy is driving without a destination.
Content first.
Ads first.
Strategy first.
Then creative. Then paid amplification.
Content and paid amplification for brands in Egypt and the GCC — on a strategic foundation. We don’t separate them.
Extended when the brief needs it:Media productionActivationsWeb & appSearch & discovery
How we work
Four phases. Every one feeds the next.
CHECKLIST
01. Discovery
Your business, market and funnel. No assumptions.
02. Strategy
Positioning, messaging, channel mix. Before a single asset.
03. Execution
Creative, copy, video, paid media. No random posts.
04. Optimisation
Prove what works, kill what doesn’t. Data, not feelings.
ON REPEAT
Nothing here runs in a straight line.
1
Strategy
informs creative
2
Creative
informs paid spend
3
Paid spend
produces data
4
Data
back to strategy
The humans behind Foxy
Two founders who stay on your account.
Senior eyes on every brief — from the first call to the last report. Foxy gets the attention. These two do the work.
CONTACTS · FAVOURITES
Ali Abdelrasoul
FOUNDER & CEO
20+ years of global marketing experience across Egypt, the GCC, North America and Europe.
Leads every engagement from the first discovery call. The strategy you sign off is the strategy he runs.
CONTACTS · FAVOURITES
Salma ElMasry
CO-FOUNDER · HEAD OF OPERATIONS & ACCOUNT MANAGEMENT
10+ years of marketing and account management experience.
Your day-to-day partner. She keeps the work on brief, on time and moving.
20+
years of global marketing
4
continents
8
industries
One more thing
Meet Foxy.
PERFORMANCE REVIEW
Weakness: none.
Weakness: can’t do subtle.
Strengths: being nice.
Strengths: side-eye. Timing. Saying no.
CALENDAR
now
Foxy declined: “Make it pop”
“Boring is the only brief I turn down.”
now
Foxy accepted: Strategy session
The senior people still do the work. Foxy just makes sure it gets noticed.
Who we work with
Brands that know growth isn’t a one-channel problem.
F&BRetailSaaSE-commerceHospitalityLifestyleSports & FitnessHealthcareDesign & Fit-out Studios
We’re not for
The cheapest Instagram post.
The fastest growth hack.
We’re for brands building something real.
Foxy
Director of Scroll-Stopping · online
Can you just make us go viral?
Sure. What’s the business goal?
…going viral?
That’s why we start with strategy.
Ok fine. When can we talk?
Book the call. No pitch, no deck.
Ready to build a connected system?
We start with a discovery call — no pitch, no deck. We listen, ask hard questions, and figure out whether we’re the right fit.
+2 0126 001 9212 · +2 0109 751 7619
3 Makram Ebeid St, Nasr City, Cairo · Instagram @flareup.eg · LinkedIn